Messaging Mind Reader™ Private Workshop
Get clear on how to talk about your transformational work so you can market your services and grow your online business.
Book Your Workshop Here
Stop feeling overwhelmed with describing what you do.
Start connecting deeper with the exact type of people you want to serve.
Sign more clients with authentic, heartfelt messaging.
There's no doubt you're smart and capable.
You have a big vision, a big mission, and an even bigger heart. You see the fuller picture when others see just pieces. You witness a greater potential within each of your clients, and you help them reach it in your own unique, disruptive way.
Yet when it comes to describing what you do, you get hung up.
You don't know how to put it into words, especially words that are supposed to sell your services. Sure, you love to write, but marketing is a whole other beast. It often feels like you either have to write a mini-novella or squeeze ALL of what you do into a tiny matchbox.
And let me be clear – you and I both know you can't be contained.
That's why plug-&-play templates don't work for you. It's why most standard client avatar worksheets and messaging programs fall short. It's why the copy coach in your mastermind isn't able to scratch that itch just right.
Because they're not designed to meet you at your depth. Or to help you put words around your "it" factor. So, they end up confining you and watering down your message. They don't see your full scope, so you stay in a state of confusion and downplay.
It's no wonder you get flustered and feel like this is an unsolvable problem.
The cold hard truth is that the longer you sit in the swirl and try to figure this out...
...The longer you're not serving at your highest potential.
...The longer there's a disconnect between what you actually do and how it comes across on paper.
...The longer it'll take for your ideal fits to realize YOU are the one they want to work with and then sign up with you.
I'm not telling you anything you don't already know, but what I will say is this —
What you do is complex and multi-dimensional. There's nothing simple about you and your work.
Your copy should reflect that and also be approachable for the person stepping into your work.
To do that, you can't have copy like everyone else's.
It demands your authenticity.
Your words must match your magic.
For that to happen, you have to do one thing first — get clear on how you talk about your work.
“I've worked with coaches and done 'ideal client' and 'avatar' work in the past. It's all very prescriptive and generic. Ashley was able to add her expertise, experience, and unique touch to this work in a way that brought it to life for me and allowed me to connect with and FEEL who my client might be and what they might be experiencing.
It will definitely elevate my copy big time. Totally worth it! Loved it, and thank you again, Ashley!"
Lucas Lowe — Badass Leadership Development and Adventure Coach
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As a professional copywriter, copy coach, and retail storyteller for Fortune 500 companies, learning how to create client-centered sales material has helped me:
- Sell in over $100 million of household brands we all know and love.
- Influence the sales of almost $1 billion in consumer products.
- Create high-converting copy for entrepreneurs in 40+ industries.
- Convince my husband to watch Tremors with me for the fourth time this year.
- Persuade you to read this very line. :)
I’ll shoot it to you straight though.
I’m not a supershero. I’ve switched niches, changed who I serve, pivoted my offers, and had to update my copy each step of the way. So, I had to figure out how to get my copy to quickly match any change I made in my business.
How did I do that?
I lost my mind. Okay, not really. But I did get out of my head in two ways:
- I started connecting deeply into the heart of my dream client and wrote from THAT space.
- I stopped writing from scratch.
These two steps helped me to create top-notch sales material in record time.
Your words can reflect the multi-faceted, life-changing work you do with your clients.
Introducing: Messaging Mind Reader™ Private Workshop
For the coach or practitioner who does deep, transformational work and wants to know how to communicate the magnitude of it in their marketing.
Messaging Mind Reader™ is a two-part workshop where we create your unique messaging story.
In two short sessions, you’ll…
- Connect with and feel what your dream client is going through in a deeper way and know how to translate that to the written page.
- Shift from using "your words" to creating copy that's in your dream client’s language.
- Write with such clarity that the wrong fits will fall away and the best fits will raise their hand.
What's inside?
Messaging Mind Reader™ is a private workshop experience where it's just you and me. We strip away all the "shoulds" of marketing and get down to the core of who you're here to serve and how you help them. It's two sessions over a period of two(ish) weeks.
It's the foundational step to take before you start writing or revamping your copy.
Here's what you can expect in each of the two sessions.
Session 1: Become a Messaging Mind Reader™
Step inside your client’s head so you can start writing words they want (and need) to read.
In this 2-hour Zoom call, we'll go through my signature Messaging Mind Reader™ private workshop.
Think of it like a guided meditation + energetics + copywriting. This is a client favorite, and from what I've been told, it’s unlike anything they've experienced out in the marketplace.
In this workshop, I'll walk you step-by-step through:
- The 5 critical parts of your messaging.
- The simple, subtle shift that’ll help you start using your client’s language while still maintaining your voice.
- How to go beyond your client’s pain points. (This is particularly helpful if you’re #overit with “pain point marketing” and want to tap into your client’s dreams instead.)
The best part? It'll feel like just a conversation for you.
Session 2: Refine Your Messaging
After the Messaging Mind Reader™ exercise in session 1, we'll let what we talked through rest for a few days.
Then, we'll regroup during this second week. During this time, we'll fine-tune your messaging so that it’s crystal clear, specific, and aligned to you.
We'll then start mapping out the copy you want to write so you leave our call with actionable next steps.
Your messaging doesn't have to trip you up anymore. The work you're here to do is too important for that.
“You've given me such confidence! Us doing the strategy upfront and you showing me my language vs theirs was pivotal in having the right language. I kept going back to the doc and also thinking about what else do they say. Having a landing page template with the copy flow helped me get out of the drain swirl and not feel overwhelmed when I did this."
Carolina Migliaccio — Lifestyle Entrepreneur & Founder of Soulful Moxie
Let’s sum it up, shall we?
Here’s everything you’ll get with Messaging Mind Reader™:
- A private 2-hour workshop
- A 1-hour follow-up session
- Completed messaging workbook that you can use for endless content creation
- Your unique messaging story one-pager
- A tailored plan with simple action steps so you can upgrade your copy with confidence
